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First, let’s define inbound marketing vs. outbound marketing, keeping in mind two aspects of marketing strategies: distribution and message. Inbound marketing – if Hubspot didn’t coin "inbound marketing," they have certainly spent a lot of time and money branding it as their own.
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Inbound Marketing is a customer-centric strategy that focuses on generating valuable leads through content marketing,, search engine optimization and branding. Lead generation is the initiation of consumer interest or inquiry into products or services of a business.
If you pay attention to marketing trends, you’ve heard people throwing around the terms "inbound marketing" and "outbound marketing," but what do they really mean? Listen, marketing professionals love to make up words: if your entire profession depended on convincing people to buy things using language, you would too.
Inbound Marketing is likely a tactic you already use. Many marketers today utilize a mixture of different types of content, across multiple platforms to connect with their buyers at each stage in the buying cycle.
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Inbound marketing is just one part of a larger movement in the business world. That movement is inbound. Inbound is a method of attracting, engaging, and delighting people to grow a business that provides value and builds trust.
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Inbound marketing is a strategy that utilizes many forms of pull marketing – content marketing, blogs, events, SEO, social media and more – to create brand awareness and attract new business. In contrast to outbound marketing, where marketers attempt to find customers, inbound marketing earns the attention of customers and makes the company.